Yep, you heard me right. If you’re a writer, then you need to lend an ear to writer Jeff Goins. The moment I discovered him and his blog, I paid very close attention. You MUST follow his blog and you need to get his latest ebook Every Writer Needs a Tribe: A Practical Guide to Finding (and Writing For) Your Audience (The Digital Writer)
Today, the authors that make the largest impacts and enjoy the most success engage regularly and meaningfully with their specific readership. If you wish to follow in their footsteps, then you must first build your tribe.
In this book, you’ll learn why constructing your own author platform–catered exclusively to your specific tribe of ideal readers–is vital to the hopes and dreams of digital writers. Moreover, you’ll learn how the smart authors are building big tribes that allow their writing careers to thrive.
From the five types of platforms to the one weird way to get a larger audience, you’ll learn everything you need (and nothing you don’t) about nurturing a thriving, raving readership primed to take writing career to the next level.
See you inside!
I hope you’re well. In case you didn’t hear, this week I released a short eBook on Amazon for free. You can get it here.
This is not a book in the sense that I spent months working on the content. I repurposed almost ALL the content from my blog (adding a few new pieces here and there and thoroughly editing it of course).
I didn’t publish it to make any money. Frankly, I don’t care if anybody buys it after this week (although I’m sure some will). So why did I do it? To start a conversation.
And that’s exactly what book publishing is about. Understanding this is essential for anyone who wants to spread a message in the 21st century.
A bad business model
Seth Godin calls book publishing an “organized hobby.” When people try to make money off of selling books, they’re often disappointed. Because that was never the intention.
Book publishing is about spreading ideas. If you don’t go into the red, you’ve succeeded. There are fair easier (and smarter) ways to make a buck.
Authors trying to make a living off their words often get frustrated and disillusioned with the process. Because they fail to realize what a book is supposed to do.
But there’s hope…
It’s about impact It has never been easier to publish a book. And a result, many people are doing just that — some of them succeeding in BIG ways.
Do you know what the common denominator is for most of these success stories? Generosity. A willingness to give away your work in exchange for attention.
This is what a book has always been good for. Consider the following:
The Communist Manifesto
To Kill a Mockingbird
Blue Like Jazz
These books were not written to make money (but of course, they did). They are not about the stories they contain. They’re about change. Publishing made it possible for those messages to spread and thus make an impact.
How to make this work for you
This works if you’re a novelist, an entrepreneur, or even a musician. Your art is not an end to itself; it’s supposed to change something.
“But,” you wonder, “I can’t work for free… can I?” Of course now. No one’s asking you to move to the poorhouse to inspire us. You just need to stop being stingy with your gifts.
A creative gift is intended to be given away. So start giving.
Creat something that causes your message, your idea, your story to spread. THEN, and this is an important part, create inroads to other opportunities to help you meet your goals.
For instance, one of the reasons I released Every Writer Needs a Tribe (the free eBook I mentioned earlier) was to get people excited about my upcoming course, Tribe Writers. The book gives me permission to talk about the subject and offer other ways to help or inspire people.
If this idea intrigues you, check out Dan Miller’s post: Forget the Royalties—Just Give Your Book Away. He’s someone who has made a LOT of money by building businesses around the ideas his books have spread.
But what if it’s NOT about the money?
Don’t get me wrong. It’s not about dollar signs for me. It’s about changing lives.
That’s why I wrote Wrecked, and that’s why I’ll continue to write and publish books. The royalties are nice, but for it’s really about life change.
Of course, money can help your art flourish. This has always been the case. Without generous families like the Medicis, much of the Renaissance would not have happened. What’s exciting about being a writer today is you can now be your own patron.
If you want to do this, a great place to start is by writing something and giving it away. Then you can use that platform to enter a deeper trust relationship with your audience.
Once trust is established, some people will even be willing to pay you for your work. And of course, some won’t. Which is fine, because the opportunity to help is its own reward. But if you need to pay the rent, the opportunities are there.
The bottom line is this: A book is a bad way to make a buck, but it’s a GREAT way to start a conversation. What you do after that is up to you.
So there you have it…sounds good huh? Check out this book and check out his other two…you’ll thank him for it…